SEO website audit service

Panem Agency is an ongoing partner that handles SEO, PPC, and content marketing efforts. They aim to improve Google rankings and boost traffic by revising targeted keywords, link building, and web development.

Today, no business can survive without a proper SEO strategy. Having a well-crafted strategy has become a necessity for many startups. Yet, before creating an SEO strategy, it’s critical to have a clear understanding of your website. To achieve this, a technical SEO audit is essential. And it’s not just a new website, those that underwent through maintenance or a complete redesign are in need of site audit. After all, a website SEO audit takes away the guesswork from SEO and helps you align your business activities with your digital marketing efforts.

SEO audit in a nutshell
Similar to market audit, all SEO audits aim to identify blind spots and accelerate your rankings. Website SEO audit helps bring prospects to your site through organic search, as well as increase your online presence. Major search engines change their algorithms on a daily basis, and not knowing your position within the system can have a significant impact on your financial status. The site audit itself can be done using specialized tools or by an SEO expert.

SEO Audit Basics—The Things You 100% Must-Check

1. Benchmark Your Rankings and Understand Your Competitors

Whether you are working on a new site for the first time or are auditing as part of your ongoing strategy, the more you know about what other players in the same space are doing, the better your chance of success.

Benchmarking Your Site’s Rankings

Position Track Campaign Settings page for audit data

Adding keywords to Position Tracking campaign

Position Tracking Competitive Discovery

Understanding Your Competitors

Organic Research Competitors

Pro tip: Competition Level is a metric calculated based on the number of keywords of each competitor and the number of common keywords of both competitors. Sites with many keywords in common are considered competitors.

2. Check for Duplicate Versions of Your Site in Google’s Index

duplicate indexation check

That said, running a site search is an important thing to do. You will also quickly get an insight into any subdomains being used, and it is not uncommon to also find duplicate site versions on subdomains set up for affiliates.

3. Check Your Site’s Indexed URLs

indexed URLs

We will talk about this later in the auditing process, but for now, it’s good to know you can de-index or block certain pages from appearing in the search results by using the Google Search Console Removal tool. Note: these have to be URLs that you own and have registered with Google Search Console.

4. Check for Manual Actions

This used to be referred to as a manual penalty. It means that your site’s rankings will drop and that you won’t be able to rank as highly as you previously were until Google revokes the action. This action can either be at page level or sitewide.

manual actions

5. Analyze Your Site’s Speed

PageSpeed Bounce rate data

Site Performance overview

Core Web Vitals report

Google PageSpeed Insights data

6. Confirm That Your Site Uses HTTPS

HTTPS report

7. Check for Mobile-Friendliness Issues

Mobile Friendliness test

Showing Mobile Usability report in the Google Search Console

Example of a mobile-friendly website in Google Search Console

Crawled Pages Report

Statistics tab

SEO Audit Quick Wins

11. Fix Broken Internal Links

Having broken internal links creates a poor user experience. If a user clicks a link on your site, they expect to be taken to that page, not served a 404 error. But that aside, it sends negative quality signals to the search engines.

Broken Internal Link check

12. Clean Up Your Sitemap

Incorrect pages found in sitemap

13. Check Your Redirects

Redirect Chains and Loops

Redirect chains and loops

Temporary Redirects

In almost all instances, you should be using 301 redirects rather than 302s. 301s are a permanent type of redirection vs. 302s, which signal a more temporary move. If you plan on keeping things where they are for the long term, a 301 redirect is probably the best choice.

Temporary redirects

Auditing Your Site’s Content

14. Find and Fix Duplicate Content Issues

Duplicate content check

15. Identify Thin Content Pages

For instance, if you are writing about a dense topic like “cataract lenses,” you will likely want to focus on the details of both the lenses on the market and the procedures available to patients looking to get these types of medical solutions.

Farmer's Dog landing page

low word count

16. Fix Issues with Orphan Pages

Orphan pages

Internal Linking Report

17. Compare Your Content to Top Ranking Pages and Analyze Searcher Intent

It may sound obvious, but spend time analyzing the top-ranking pages for the search terms you are targeting. If you notice a stark difference between your content and the pages that rank at the top of Google, you will need to consider a content audit to rework your page with searcher intent in mind.

If you’re struggling to identify the intent of a specific keyword, fear not. Many of our keyword research tools now have a Search Intent Metric to help you determine whether a keyword is Transactional (T), Commercial (C), Navigational (N), or Informational (I).

Search Intent feature

18. Run a Backlink Audit

It is important that you check for toxic links as part of any SEO audit, especially if you’re working on a site for the first time. If you’re new to toxic backlinks or would like a refresher, we have a handy guide to walk you through them.

‘Toxic backlinks’ can be considered toxic for several reasons (which you can filter for in the ‘Audit’ tab of the tool). Some negative factors that influence the toxicity level of a backlink in our tool include:

Toxic backlinks

Backlink Audit

Let’s say you decide to tackle the backlinks with the highest toxicity score first. You’ll want to head to the ‘Audit’ tab to view the results. Then, work your way down the links, clicking to open the URL in a new tab.

Backlink Audit actions

Important note: Google’s Disavow tool is an advanced feature. It might be easier to reach out to the domain owner to have a link removed rather than navigating through the complex disavow process, especially if you are new to the world of backlinks.

All issues that Serpstat finds

Serpstat is a solid SEO tool. It’s got all of the features you’d expect from an SEO software suite. And it’s competitively priced compared to its main competitors. I haven’t had a ton of interactions with Serpstat support. But the few I did were impressive. A big checkmark here.

Serpstat is a solid tool that can be a cost-effective alternative to some of the industry heavyweights such as SEMrush and Ahrefs. Serpstat is certainly worth a trial if you are looking for a tool that can provide actionable insights and help improve your SEO and PPC campaign performance.

Why is SEO audit important?

SEO audit plays a vital role in determining the performance of your website. Google constantly checks how your website performs and updates its algorithms countless times, and SEO audit helps you find out how to adjust your website to meet the requirements. Moreover, it helps you find and fix technical issues that can slow down the website and drop your rankings.

What is SEO Audit tool?

SEO Audit Tool is one of the best ways to find the technical issues of your website that have a negative impact on its rankings. With just a few clicks, you can find out an overall SEO health score, missing or wrong metatags, download speed, troubles with content and multimedia, server parameters, links, and more. SEO audit allows you everything else you need to know about the SEO performance of your website.

What is an SEO audit?

SEO audit is essential if you want to keep your SEO strategy up-to-date. It’s basically a health check for your website, that helps you, as a website owner, analyze its ability to rank at the top of search engine result pages. It is important, as it helps you detect and fix errors, analyze how to steer your SEO optimization, and also have a peek at your competitor’s SEO strategy to compare them and improve yours.

What is included in technical SEO?

In order for your website to rank higher, the technical part of it should be optimized, and that is why technical SEO is needed. Technical SEO includes such characteristics of a website, as a secure connection, a responsive design and a fast loading speed. This data helps technical engines access, crawl, interpret and index your website faster. Since this part has nothing to do with the actual content of your website, it is called technical.

How do I run a technical SEO audit?

The easiest way to start a technical SEO audit is to choose a tool you will do it with. With Serpstat SEO Audit online tool, you can do it in just a few steps. As a result, you will get a clear description of every issue and recommendations on how to fix them, clear graphs, custom overview reports and custom settings of your audit according to any of your needs.

How is SEO audit done?

In order to perform an SEO audit, you need a suitable tool. Once you detect all the issues and errors in your website’s SEO strategy with the help of an SEO Audit tool, you should dedicate some time and effort to fix them. With Serpstat SEO Auditing tool, you will receive clear recommendations on fixing every technical issue your website has. With just a few steps, your website will be optimized for SERPs.

SEO audit

SpyFU is another extensively-renowned name in the SEO research circles. And just like SEMrush, it packs an entire arsenal of digital marketing tools – for keyword research, backlink tracking, competitor research, PPC research, rank tracking, you name it.

Intelligent Content Editor app

15 Best SEO Audit Tools in 2022 (Many of Them Are Free)

As you might have noticed already, Google’s algorithm is progressively getting more and more complicated. It’s not just a simple game of keywords anymore. Rather, Google currently uses more than 200 factors [1] in its ranking.

SEO audit tools

I don’t know about you, but that’s a heck of a lot of stuff to keep up with. I prefer leaving the heavy lifting to SEO audit tools! At least they are specialized enough to dig deep and discover any SEO issues that might be compromising my web pages.

Now, in that light, allow me to walk you through 15 of the best SEO audit tools in 2022. I’ve prepared this comprehensive list after years of extensive research and trials. And yes, I’ve been considerate enough to include both advanced and simple solutions, as well as paid and free SEO auditing tools.

Website audit is easy & efficient with the right website SEO checker.

Technical SEO analysis and on-page optimization demand solid data evaluation and a good deal of multitasking which can get messy. WebSite Auditor SEO tool accompanies its SEO audits with neat visualizations of accurate data:

I have been really impressed with the features that Website Auditor has to offer! This tool has really helped me to understand SEO better. If you are looking for software to help drive your keywords to search engines, and get a top 10 placement in search engines, then Website Auditor is a must have.

Website Auditor is the advanced onpage tool that saves you tons of time and arms you with detailed recommendations on how to boost your traffic quickly and easily. Having access to this information will put you in a very powerful position and make you one of the strongest SEOs in the business.

WebSite Auditor is very well structured and provides some essential information, summarization and visualization options. I have found the tool really useful both to SEO newbies and practising SEO consultants.

Making an SEO Audit report in WebSite Auditor is as easy as going to the Reports module, letting the tool create a free report. Use ready-made templates or customize your own to add those SEO factors that you want to monitor.

Sure you can! The website SEO checker will bring you optimization ideas from up to 10 top-performing sites in your niche. Or create a project for any competitor’s domain, and let the tool analyze your competition’s SEO health.

Yes, there is a free version available! And while that free version is limited, it’s still usable for lower volume SEO campaigns. Check out the comparison page for more information on the differences between a free plan and the paid ones. Besides, you can use a one-week free trial to feel the power of the full-feature toolkit.

Visualize Your SEO Progress

SEO Analysis tool Summary Widgets screenshot

Get Notified About Any Technical and On-Site Issues on Your Website

Configure Email Alerts to Be Instantly Notified About Issues with Your Website Performance

Professional-Looking White-Label SEO Reports

White-Label Your SEO Reports to Look Professional

Check Your Website for Issues Now!

SEO analysis is the process of scrupulous inspecting a website to detect weak spots that should be fixed to make the website better optimized for search engines like Google. Simply put, SEO analysis is a must for your website to rank higher and drive traffic.

SEO analysis helps you determine what you should do to improve your website visibility to popular search engines like Google and to get ranked higher. You should run SEO audits before making any changes to your website.

SEO tools are either online or desktop pieces of software that help automating different processes when you’re optimizing your website for search engines. SEO tools can be used for many different tasks: they provide information on backlinks, keywords, rankings and traffic, as well as insights into your online competitors’ SEO strategies.

If you want to check the SEO score for your or your competitor’s website, go to WebCEO SEO Analysis tool. The ‘On-Site Issues Overview’ shows the optimization score for your site and other important SEO factors at a glance. Home page, landing pages and on-site issues are taken into consideration, when counting the optimization score.

To do an SEO audit means to check your website in detail following each step on your audit list, and to find any issues that need to be fixed or improved to enhance each website page’s search engine performance.

  1. Check your site visibility on Google and other search engines
    Check your website global and local rankings (organic, featured snippets, People Also Ask, Ads, News, Places, Images, etc.) with the Rank Tracking tool.
  2. Analyze your website pages’ URLs, important meta tags, headings, content
    The URLs, titles, descriptions, images alt tags and headings of your website should contain the keywords you target. Run the On-page Issues report and check for the keywords that you’ve used in these critical elements of your website. Also, make the titles look enticing so that users want to click on them.
  3. Run a technical audit for your website
    Fix broken links before your site visitors strike them. The Site Audit tool keeps a sharp look at any crawlability issue that may wreck the usability of your site.
  4. Audit your website Backlink Profile, check if your website has toxic links and remove them.
    Check your site for broken links as they may cause a very bad user experience for your website visitors. Perform a complete comprehensive backlinks audit of your website. Spy on your competitors backlink strategies with WebCEO.
  5. Optimize your internal links structure
    Internal linking on your website helps users easily find different pages on your site.and can help improve your search engine rankings. Check if your site structure is good with the WebCEO Internal Links tool.

A technical audit of your website is a must-have procedure that helps detect any technical issues on your site, such as pages not found, broken JavaScript files, broken images, server issues, page access issues, and so on.

The importance of identifying such problems is huge, as these affect your rank performance on SERPs: some of these problems are officially considered by Google to be ranking factors on which the search engine decides what position your website is worthy of.

WebCEO will easily detect any issues on your website. After the scanning session, WebCEO will build a list of problems that exist on your website and you will get instructions on how to solve them. Each point on the list will contain a link to the very pages where a problem was discovered as well as the position of an issue in your page source code.

If you want to check the SEO score for your or your competitor’s website, go to WebCEO SEO Analysis tool. The ‘On-Site Issues Overview’ shows the optimization score for your site and other important SEO factors at a glance. Home page, landing pages and on-site issues are taken into consideration, when counting the optimization score.

The best way to find out how often you should check your website is to start with weekly scans and analyze the quantity of issues you see with each new scan. If it is gradually decreasing – which will be seen on the Trend Over Time chart – you can revise your scan schedule.

SEO audit

As one of the most popular SEO tools to date, Semrush has a nifty Site Audit feature that analyzes a website’s overall health. It also has an On-page SEO checker that analyzes Google ranking factors and provides actionable recommendations to improve a website’s performance. It’s also useful for conducting competitor analysis with its capabilities to monitor visibility and keyword rankings for multiple domains, as well as identify top-performing pages that drive organic traffic to competitor sites.

A link analysis from our SEO Audit Tool.

How to Do an SEO Audit: A 10-Point Checklist to Improve Rankings

The power of SEO audits comes from crawlers or tools that check the website. These tools function like Google’s bots in how they inspect websites for issues. Each of these tools has specific crawl settings and examines different areas that may affect the website’s performance. Later in this post, we’ll provide you with a list of SEO audit tools to use when checking websites.

The obvious reason is to know how the website is performing, what elements need to be optimized, and what opportunities you can capitalize on. However, the purpose of doing an SEO website audit goes beyond a “check it and leave it for later” approach.

While an audit can provide you with data to better optimize the site, it doesn’t constitute the entirety of your SEO strategy. Don’t treat it as a step-by-step document; instead, use it to build the foundation of your SEO roadmap.

Who Uses an SEO Audit?

  • When bringing in new leads – Some agencies often use the SEO audit as a sales tool and foot in the door to set a meeting with potential clients. Digital marketers or professional SEO consultants can use the audit as a lead magnet to assess a lead’s website even before they start a campaign. You can use this as one of your supplementary marketing documents in your sales kit whenever you pitch complete SEO services to clients.
  • When starting a new SEO campaign – It should be standard procedure to conduct an SEO audit when onboarding a new client. This report is crucial when working with a client for the first time. The audit helps you set the right expectations with clients and make the right decisions based on the goals of the client. This is your first step to making sure you’re going into a battle that you can win and, ultimately, achieve results for your clients.
  • On the 5th or 6th month of the campaign – This allows you to identify if there have been significant changes in the website’s organic performance when you started optimizing. Just because you’ve managed to rank the client for their target keywords, that doesn’t mean you stop optimizing. Conducting a website audit helps you look for other opportunities to rank a website.

There’s no limit to how many SEO audits you can perform on a website. It’s important, however, that you’re tracking the improvements and adjusting your SEO strategy according to your findings and available data.

What are the benefits of regular SEO audits?

advantages of seo audit

How has SEO evolved? In 1991, the first website was created. Then, 1994 witnessed the first search engine – Yahoo, whereas Google appeared in 1997. At that time, SEO was in its infancy. The success depended on the number of keywords on a page and its tags: the more pages with the necessary keyword a website has, the higher is the ranking.

Since 2003, website content has been gradually improved and structured with the appearance of the first quality search algorithms. SEO basics have started to include more components. The quantity could still be synonymous with quality, but the links were prioritized over keywords. The source and quality of traffic played no role and were useless for marketing and advertising purposes.

2010 was the turning point when quantitative factors were completely overridden by behavioral. As a result, the domain age lost its previous importance. Even a young but well-optimized website could easily overtake a 10-year web veteran solely using its content.

The modern SEO period started in 2013 with the appearance of search personalization. As a result, SEO advertising based on low-frequency keywords became dominant. As a result, people created several one-page websites and used them to attract specific ad traffic.

So now we have arrived at the present day when all the possible rates are adjusted to meet the single requirement – user convenience. No matter on what device or screen a user browses a website. The design must be eye-catching but, at the same time, not tiring to the eyes or brain. The content must be structured but, most importantly, short.

If you try to figure out how to meet all these requirements, the conclusion will be simple – it’s impossible. They often seem mutually exclusive. Everything is complicated with the ever-changing rules of the game. Predicting search engine tendencies sometimes looks more difficult than unraveling the mystery of the universe. Moreover, tons of competitors are snapping at your heels. This turns into a heavy burden on the shoulders of SEO, advertising, and marketing specialists. They become the first to be responsible for any decrease in sales.

How to conduct an SEO audit that won’t make you feel ashamed?

decent seo audit

To avoid getting lost in the SEO definition and SEO indicators, you need to understand one thing: if you promote a site, you must regularly conduct a brief analysis of the completed search optimization. You cannot just forget about audits and let your website exist without any control and SEO analysis reports. At least once per month, corporate SEO specialists must use Google Search Console to collect data on:

1. Main website mirror and URL format

main site mirror

seo audit apple m1

seo audit 02

2. Robots.txt and sitemap.xml files

It separately indicates the search bots that are disallowed to scan the page, including Baiduspider (a search bot targeted at the Chinese market), HaoSouSpider (a search bot of the Chinese search engine, and Sogou web spider (a browser virus which is now actively spread in the web. The recent studies have shown that it primarily targets the computers are located in China).

seo audit apple m2

Another interesting fact is that in China, the indexing of the pages with red Apple products is disallowed.

If a user selects the Chinese language and goes to this category, the double redirect to the main page is activated.

seo audit 03

3. HTTP headers of server responses

When a URL is accessed, a server returns an HTTP header with various data, including a server response code, last change date, coding of the document, and expiration date (the period during which the URL’s content is relevant).

seo audit 05

4. Design of the 404 error page

If there is no page at the specified URL, a server must return a 404 mistake. So take care of the design of your 404 pages to make sure a user landing on it continues working with the website. That’s why specialists assess this factor during SEO audits and include it in SEO reports.

seo audit 06

seo audit 07

5. Broken 4xx links

seo audit 08

seo audit apple m5

seo audit 09

403 errors are server errors which mean that some users are disallowed to access certain pages. These pages are active and throw the error only for the selected countries and regions. For example, and return a 200 code, whereas the page is no longer available since it has another URL

6. Clean URLs

Clean URLs are user-friendly URLs that SEO specialists recommend using for all website pages during its promotion. Visitors may perceive long URLs as unclear and difficult or similar to encryption (e.g., Choosing a friendly structure of URLs makes them more appealing (e.g.,

You probably know that the URL of a page in Google Search results is displayed under the page title and above the snippet (brief information about the page displayed in search results). Similar to the title and snippet, the URL segments that match the query will be semi-boldened.

7. Meta description and meta headers

A title tag indicates the title of a page that tells users and search engines its name. The title tag is placed within the head tag of an HTML document. To make website promotion really effective, ideally, every page must have a unique name.

seo audit 010

Meta description tag provides search engines with a short description of a page. Whereas a title tag should include only one sentence, a description may contain several sentences (small paragraph). As well as the title tag, the description must be entered within the head tag in the HTML code of a page.

Why SEO Is Important

It’s likely these potential customers will never see your site if it’s not ranking on the first or second page of results. Doing SEO the right way will bring more organic traffic to your site, which increases your conversion rates.

Enter the URL of the domain or page you want to check along with your target keyword and click “Scan Now.” The website seo analyzer will scan your URL for errors, warnings, and notices and provide you with a page score.

The page grade percentage is calculated based on the combination of factors including warnings, critical errors, and page speed. It’s a measure to provide guidance as you decide what changes to make on the page after analyzing it.

Use the errors as guidance for making corrections, and optimizing your page for on-page SEO. Keep in mind that the results of the website audit tool apply to the individual page you put in. So to improve your site’s SEO score overall you’ll likely want to make improvements to multiple pages.

Google’s bots crawl your site to determine its quality, and correct technical on page optimization is one of the main signals used. When you optimize your page based on the recommendations of the website analyzer, you can increase your organic traffic, improve ranking positions, and stay competitive against other sites ranking for your target keywords.

With so many factors in addition to SEO errors on the page, it’s best to use website analytics (we use Google Analytics) to see what changes over time after making the changes. Keep in mind that it takes time for Google and other search engines to recrawl and index the changes made on your site. Then you can look at changes in:
• User Behavior: number of pageviews, time on site, failure percentages.
• New users to the site vs returning users compared to previous periods.
• How the positions of your keywords and landing pages have changed (use Google Search Console to see the changes)

Yes. Set up a meeting with one of our Account Managers here and they will be able to guide you on what services we provide to correct those issues. You can also use the step-by-step guides on our Resources page if you want to try fixing them yourself.

Many websites rely on other traffic generation methods such as traffic from social media, email, referrals, and direct traffic sources over search engines. For sites like these, SEO errors aren’t as important because search engines aren’t their #1 traffic source. For a smaller website, a couple of errors can have a much bigger negative effect than those same errors on a larger website.


What BT Local Business can do for you

If you don’t have contact information in your audience’s go-to resources, how will they know you exist? If your contact information is wrong, how will you build trust? If you don’t know you have a listing, how can you manage your reputation on that site? In today’s digital landscape, it is more important than ever to manage directory listings for your business.


A VoIP phone system does everything a traditional one does – except it’s hosted in the cloud. This means you can take and make calls over the internet, and spend less on hardware and maintenance. It’s flexible, too. You can use it to take and make calls from your desk phone, your computer, and your mobile. It’s a full office phone system that works – no matter where you are.

A VoIP phone system does everything a traditional one does – except it’s hosted in the cloud. This means you can take and make calls over the internet, and spend less on hardware and maintenance. It’s flexible, too. You can use it to take and make calls from your desk phone, your computer, and your mobile. It’s a full office phone system that works – no matter where you are.

Best Businesses to Start with Little Money

1. Translator

Speak a foreign language? Start a translation service. Consider specializing in a specific genre of translation, like medical or financial translation, as you might be able to fill a niche need in your community.

2. Garden Designer

Many people have the willingness to do the dirty work in their backyards, but few have the know-how to complete the first part of this process — designing and planning the backyard space. Draw up the designs for your clients’ outdoor spaces and let them do the actual digging.

3. Ecommerce Store Owner

Do you create, collect, or curate anything special? Consider starting an ecommerce store and turning your hobby into a full-time job. Whether you need somewhere to sell all that pottery you’ve been making, or an excuse to search for the sports memorabilia you love tracking down, an ecommerce store can make it financially viable for you to pursue your passion.

Download Now: Ecommerce Planning Templates + Kit

17. Event Planner

You might choose to specialize in a specific type of event — like weddings or company meetings — or set yourself up as an event planner of all trades. If you’re highly organized, are detail-oriented, and have experience planning large events, it might be time others benefit from your skills.

18. Personal Assistant

Again, if you’re an organized, highly-detailed person, the life of a personal assistant might be for you. Don’t want to be tied to one office or person all day, every day? Consider becoming a virtual assistant, which allows you a more flexible work environment.

19. Consignment Shop Owner

If you have an eye for style but don’t want to invest in the inventory of a brand-new boutique, consider going consignment. It will allow you to curate a collection of clothing that matches your goals and aesthetic, without the overhead of a boutique selling entirely new garments.

20. Caterer

21. Gym Owner

Kickboxing gyms, yoga studios, CrossFit, oh my! Turn your passion for fitness into a community for others by creating your own gym — start one from the ground up, become an affiliate, or open a franchise location.

22. Boutique Agency Owner

What’s your specialty? Whether it’s marketing, social media, or PR, it might be time to start your own agency. Many other small businesses need this type of help but don’t have the resources or volume to necessitate a full-time position.

23. Coffee Shop Owner

Turn your caffeine addiction into something a little more lucrative. Opening a franchise or buying an existing shop are lower-risk entry points to the coffee game but they usually require a little more cash upfront. Starting a shop from scratch requires a little more planning and a lot more work — but it also maximizes your earning potential in the future.

24. Moving Company

A truck, moving equipment, manpower, and the correct permits and insurance are the building blocks of starting your own moving company. Before you buy your first fleet of trucks, however, start small with a moving van and keep your costs low.

small business idea example: moving company

25. Home Staging

If you have a flair for interior design, a staging service might serve as your creative outlet and professional calling. You can build a portfolio with little initial investment by staging homes using the owner’s existing furnishings and decor. Most stagers eventually build up an inventory of furniture as they become more established and network with area realtors.

26. Makeup Artist

Many people prefer to have a professional do their makeup because they may lack the proper products or just the skills. It may be for a special occasion, photoshoot, or video shoot, or another event. Being able to do a variety of different looks will make your business more attractive to more customers.

27. Professional Organizer

A lot of people struggle with clutter or disorganization in their homes and offices. It can be a large undertaking to create systems and habits that will create continuous organization. Grab a lot of storage bins and a label maker and get started!

Home Business Ideas

1. Coding

Frontend, backend, and every type of code in between, this skill requires no in-person interaction with your clients. But one skill you’ll want to carry over from the in-person world for this type of business is active listening. It can be easy to zone out while building a product, but developing a connection with the client is just as important as developing the code for their website.

Download Now: Free HTML & CSS Hacks

4. Data Entry Clerk

5. Audio or Video Editor

As of March 2021, there are 1.75 million podcasts available to listeners. For this reason, brands are turning to audio and visual content to connect with consumers. The catch is that many don’t have the time to invest in the production of this content, or they don’t have the skills to do it. Audio and video editors are in demand when it comes to producing quality content for hungry audiences.

6. Voiceover Artist

Speaking of podcasts and videos, many content creators recognize the value and level of professionalism that great voice talent can bring to a project. There are gigs out there for podcast intros/outros, narration for explainer videos, or even voice work for audiobooks. Learn how to get started with no experience from Kat Theo below:

7. Dog Walker, Groomer, or Trainer

Licensing and insurance will be the two most important factors in opening a dog walking, grooming, or training business, but your canine colleagues will surely make up for the initial red tape. To test the waters before jumping in, consider walking dogs through companies like Rover. Ready to run your own show? Consider a franchise like Dogtopia.

8. Candy Seller

If you grew up in a close-knit, southern neighborhood, you’re probably familiar with the "Candy Lady". This home business can be started by anyone who’s trustworthy in the community. Aside from selling the most popular snacks, a candy seller can provide the neighborhood with fresh fruit and produce that may be harder to find if you live in a food desert.

9. Online Class Instructor

Tutoring is often done in person and with one client at a time. Remotely teaching an online class offers more flexibility because you can teach multiple students from home. English is a common subject for online classes because of how many people want to learn it. But anything that you have a mastery over could be translated to a virtual class.

10. Small-Batch Goods Seller

Using organic, all-natural ingredients is more expensive, but worth it. There are many products you can learn how to make at home without any preservatives, chemicals, or toxins. Candles, soaps, shampoos, and moisturizers are some examples of goods you can create and tailor with custom scents. Try starting out making soap with this complete beginner’s guide to soapmaking:

So what is the best free online business listing site?

Google Business has a local focus

Google is a worldwide platform, but not at the expense of its local capabilities. In fact, part of what makes Google so popular worldwide is its local capabilities. Google uses IP addresses and user behavior to deliver the most refined and relevant results for its searchers. Even if a user does not type in a location-based search, Google will still show a local section in results if the data exists.

It shows up in Google results pages

Another reason why Google my Business is the best free business listing site is that Google’s search engine results pages are becoming more and more advanced. Google provides answers via answer boxes, directly in the search suggestion drop-down list, related search suggestions, “people also asked” section, and via a side knowledge panel. Plus, when you perform a local search on Google, your first results will likely be the Google 3-pack — three Maps results — above the rest of the search results.


Google Business has increased visibility

Not only does your Google My Business listing enable you to show up on Google Search and Google Maps, but many other listing sites and business directories pull their data from Google. Get listed on Google My Business to increase your visibility on the world’s most popular and trusted search engine, and elsewhere on the web.

Prioritize these top free directory listings to increase your visibility

Online directories are a key player in your small business growth. Your business listings help to develop your reputation, increase your online visibility, and place you in local search results. There are a number of websites and mobile apps available today that provide business listings based on industry, location, niche, and more. Create and claim your listings on these free sites–with Google Business Profile as your top priority.

Kristen McCormick

Kristen is the Senior Managing Editor at WordStream where she helps businesses make sense of online marketing and advertising. She specializes in local SEO, copywriting, and conversion optimization, and finds life to be exponentially more delightful on a bicycle.


How To Succeed Without College

It’s important to deepen your business knowledge, too, especially if you’re considering starting your own business. Knowledge of budgeting, tracking expenses and promoting a brand are several approaches that you can take to improve your business sense. Additionally, developing your business acumen can increase your job opportunities, as you’ll have the skills you need to perform a variety of administration and business tasks.

Elon Musk


Sometimes many students and others ask, how to be successful without college? Can you be successful without a college degree? How to be successful without school or how to be successful without going to school? Listen! You don’t always need a degree to get ahead. Wondering how to be successful without college/school? Thankfully, there are many ways to make it big. Here are some tips.

College can be an amazing experience, and completing a degree can feel like the proudest moment of a person’s life. But the student experience isn’t for everyone. Some people don’t want to study full-time at a campus university; others don’t want to study at all. So if you’re put off by the high fees that campus colleges ask for or wondering how to be successful without college/school, read on. The good news is that it’s still possible to be successful without a degree.

Consider a professional certification

Another option for entering your career without college is to obtain a professional certification in a trade or specialty like construction, health care and technology. For example, many construction professions don’t require college, and you can find jobs in the industry that include roles in labor, office administration and customer service. A certification can require you to take special coursework that can vary in length depending on the profession and certification requirements.

Consider deepening your knowledge about a topic to advance your skill set. For instance, taking an online course that teaches you how to use computer coding to build websites can prepare you for a career in web development. This can lead to further opportunities to build websites for paying clients or entering a role in a technology company.

Learn from a mentor

Work with a mentor in the field you want to start your career in. Professionals who work in organizations that connect with the profession you’re interested in can help you learn about the job, support your career development and assist you when you practice new skills. Additionally, a mentor can provide you with valuable feedback that you can apply to improve in skill sets and professional qualities you’ll need on the job.

If you work in an entry-level role, take advantage of on-the-job training to advance in your career. For instance, employer-sponsored training programs, professional development workshops and team building seminars can help you learn and develop your expertise. Your training can also help you advance into higher-level roles within your organization.

Not having a degree pushes you to work even harder and be more resourceful

I graduated from the school of hard knocks, so I always felt like I had to work twice as hard as anyone with a college degree. This perseverance helped me develop a strong work ethic and problem-solving skills. I learned real-world business skills first and figured out how to handle any issues that came my way. As a result, I’m comfortable working with anyone and highly attuned to asking the right questions and directing others to solve problems quickly and efficiently. That means I spend less time and money than others when getting outside professionals and in-house teams to collaborate. If I ever need a brain surgeon, I’ll go to the best I can find. But a degree in business leadership doesn’t make you a great leader; some things are just inherent, or they aren’t.

I feel bad for more than half of the young people in college today. I’m not talking about those working toward a specific objective, like becoming a doctor, lawyer, or accountant. I feel sorry for the ones who are trying to “find their path” and racking up massive student loan debt in the process. There are so many ways to learn skills today. I’m not convinced that it makes sense to pay tens (or hundreds!) of thousands of dollars over four years anymore, only to fight for entry-level positions when you graduate. That time would be much better spent experiencing life and seeking mentors in search of your passion. Once you find it, drill down by attending seminars, taking online courses, reading anything and everything relevant, and even bingeing on YouTube videos to become an expert in that area. There’s unlimited information at your fingertips.

Apprenticing for mentors gives you experience that college can’t

When I was 19, I was one decision away from going to college, but I decided not to. I had already started my own business selling rare shirts and was working at an investment sales company. That’s how I learned what it takes to run a business: practical experience, marketing skills, the right mindset, a network, and a mentor. I couldn’t get most of those things in school; so I decided to study business in real life and work for free for mentors who could teach me.

By helping those who had the success I dreamt about, I gained experiences that many people never have in a lifetime. While the real world is different than most universities predict, I also wouldn’t say that universities are not creating impact. I don’t regret my decision, but there are two ways to go, and everyone needs to decide what’s best for them.

Want to share your insights in a future article? Join The Oracles, a mastermind group of the world’s leading entrepreneurs who share their success strategies to help others grow their businesses and build better lives. Apply here.


How to Learn French by Yourself in 14 Shockingly Simple Steps

Learning a language by yourself is challenging, but following the steps we set out will give you a great start. We recommend finding a professional tutor as soon as possible because they will help you study more effectively and, crucially, speak French regularly.

french gender and number table

Don’t worry, I’m not suggesting you do grammar exercises all day and night, but something as simple as kicking back in front of the TV or watching a movie can be helpful for your French language learning.

Learning French from authentic content is more important than you might think. Seeing the language used naturally by French speakers won’t just introduce you to the language and culture, but it’ll also help you hear words and grammar concepts in use, learn what sounds natural to reproduce in your own speech and hear the correct pronunciations of words. On top of all these benefits, it’s fun! And having fun while learning can be a huge motivating factor to keep up with your studies.

Watch it for the first time with English subtitles. If it’s a movie, you’ll have to watch it again. If it’s a TV show, you can just move on to the next episode. This time, watch it with French subtitles instead of English subtitles.

And it’s important that you turn those English subtitles off or switch to French. English subtitles are a crutch. Even if you think you aren’t looking at them, you’ll soon notice how much you were relying on them once you switch them off.

Now you’ll have the French subtitles to rely on. Maybe they’re a bit more difficult to understand, but the advantage here is that you’re no longer switching from French to English or translating the movie as you go.

When you’re reading along to the French subtitles, keep an eye out for high-frequency words. If you see a French word more than three times, that might mean it’s a commonly-used word, and it’s probably also important for the understanding of whatever you’re watching. Write this word down and use it actively. You might add it to your flashcard deck, use it in sentences in context or even make an audio recording of you using this word in everyday speech.

You can also use different resources to practice listening and reading. A good place to start could be with content like podcasts that come with transcripts or listening to audiobooks while reading along to the text. These resources expose you to a lot of new words that you might not come across in daily speech and train both your listening and reading skills at once.

master french basics

If you reach a high reading comprehension level, you still might find yourself confused when someone speaks to you in French. This is because the differences between written French and spoken French are so significant they can appear like two different languages.

That’s why it’s essential to include listening in your French learning routine. Reading is a fun and convenient way to enrich your French vocabulary, but it won’t necessarily help you understand the lady in the patisserie shop.

  • Check out Bien Dire for audio recordings of native French speakers in conversation.
  • Listen to French podcasts . We recommend Coffee Break French for beginners.
  • Listen to French music by searching for playlists you like on Spotify , Apple Music, or your favorite Youtube channels .
  • Listen to audio books. Look for French language versions of your favorite books on Audible or rent them from your local library (if available).
  • Explore YouTube. Think about the kind of videos you usually watch (e.g. interior design, personal development, vlogs) and then find French YouTubers that create videos on those topics. This way you’ll learn natural, modern French. Stephen Krashen, an expert in linguistics, proposes that to learn a new language, the content needs to be understandable enough that we get the “gist” of it (even if some concepts remain beyond our grasp). So if you don’t understand after the first few minutes, look for something else.
  • Find YouTubers who dedicated their channels to learning French. Our favorites are innerFrench (more suitable for intermediate to advanced learners) and Piece of French (beginner to intermediate learners).

Learn French Basics: French Lesson For Beginners

Learning French Pronunciation, The French Alphabet And French Accents

French pronunciation is notoriously confusing for non-native French speakers, especially when they are confronted with a French word that looks nothing like it’s pronounced from how it’s spelled (think hors d’oeuvres, for one). The French language is full of funky orthography and very specific pronunciations — silent letters, clusters of vowels and sounds that don’t exist in English.

Don’t worry if you can’t master a typical French accent or French pronunciation right away; it takes time and practice! The best way to remember these rules is just to practice over and over, especially by reading texts out loud. Watching French TV and movies or listening to French podcasts, radio and film can certainly help you master French pronunciation and sound like a native French speaker.

French Vocabulary

As mentioned above, French is a descendant of the Vulgar Latin spoken by the common people of the Roman Empire. Though English isn’t in the same language family as French (English is a Germanic language), more than a quarter of English words come from Latin, and roughly the same amount of English words come from the French language (so, indirectly from Latin). And there are thousands of Greek words that have made their way into both English and French, too. That means you’re going to find a lot of Latin- and Greek-derived words in French vocabulary you already recognize. When you see the French words artiste, académique, or génération, for example, you’ll probably have no trouble guessing their English equivalents.

french regular verb conjugation table

Basics Of French Grammar

French Verbs And French Verb Conjugations

You can recognize when a word you come across is a French verb by noticing the word’s ending. French verbs end in one of three endings: –er (like the verb danser, “to dance”), –ir (like avertir, “to warn”) or –re (like perdre, “to lose”). This makes it fairly easy to figure out when you’re dealing with a French verb as opposed to another type of French word, like a French noun or French adjective. However, these are only the endings for the verbs in what’s called their infinitive form — “to do,” “to be,” “to eat” or “to speak,” for example.

To be used in actual French sentences, these verbs need to be conjugated, which is a technical way of saying that each French verb requires a special ending depending on the subject of the verb (who or what is doing the action of the verb). There are many French verbs that are considered “regular” because they all follow the same consistent pattern of conjugation.

For example, for a regular verb ending in –er, like parler (“to speak”), if the pronoun je (“I”) is the subject, or the one doing the speaking, you drop the –er ending from the verb and add the ending –e to the remaining verb “stem,” giving je parle, or “I speak.” For the pronoun tu (“you”), parler becomes tu parles, or “you speak.” Each subject has its own special conjugation, or verb ending, associated with it, and this applies for all verbs, whether they end in –er, –ir, or –re — though the conjugations are slightly different for each ending.

There are, however, many French verbs — and important ones at that — whose conjugations are irregular and must be learned and memorized separately. These verbs include ones like aller (“to go”), être (“to be”) and avoir (“to have”).

Knowing how to conjugate French verbs is essential to being able to express yourself in French, and you’ll likely spend a large part of your French learning journey focusing on the grammar of French verbs. Once you master them, you’ll be well on your way to speaking French with fluency.

French Nouns And French Gender

Each French noun has a gender, meaning it’s classified as either masculine (masculin) or feminine (féminin). This doesn’t mean that every person, place, object or idea is inherently male or female; it’s just a system of grammatical categorization that exists in French and many other world languages that affects how speakers use these languages.

Often, French gender marking maps to words in ways you’d expect; la mère (“the mother”) is a feminine noun, so it requires the singular definite article la (“the”), whereas le père (“the father”) is a masculine noun that requires the definite article le. But sometimes these gender assignments can be pretty arbitrary; why is la chaise (“the chair”) feminine while le canapé (“the sofa”) is masculine? A major part of learning French nouns involves memorizing their gender classifications, so it’s important to practice this concept.

Ways To Learn French

There is no right answer when it comes to how to learn French — or any new language. With so many options for your language journey, it’s no surprise that choosing a learning style or method can be overwhelming!

Of the millions of people who speak and study French as a non-native language, you’ll find folks who have used all sorts of resources to learn the language, some free, some fairly cheap, and some more of a financial investment. There’s no right combination, and it’s up to you to decide which methods work best for you to learn French.

What’s The Quickest And Easiest Way To Learn French?

You’ll find that the fastest and easiest way to learn French is the way that offers you the least amount of friction — so if you can’t stand shuffling through textbook pages or you get bored flipping French flashcards, you might want to stick to a method that’s more exciting or engaging. Knowing yourself is key to success. Here are just a few of the ways to learn French quickly:

Learning French In The Classroom

French is among the most studied languages in school systems and universities around the world. French classroom learning is the most popular option for learners in grade school or university settings. It allows more intensive, regular study with feedback from teachers who know the French language and can correct mistakes as they happen and teach content in an interactive way. Depending on how large a class is and how engaged the teacher is, learning in a classroom might be a less personalized experience, but having other students to talk to and practice with is a valuable resource for a learner of any language.

Though full-time students make up a large proportion of French classroom learners, plenty of adults enroll in French classes, too. Many cities and communities offer free or fairly cheap language classes, and you’ll be very likely to find them in popular languages like French. Though a full-time job might limit your schedule, a commitment to a once- or twice-weekly French class after work or on the weekends can really improve your French language skills in a measurable way.


Learning French With A French Tutor

Private French tutoring offers a more tailored learning experience than traditional classroom learning with many of the advantages. Having a skilled French tutor at hand who can help you perfect your pronunciation and work with you closely on the aspects of French that cause you trouble is a great way to improve your skills fast — without a teacher needing to split time and attention among multiple students. And French tutoring doesn’t have to be inconvenient at all; many sessions can and do take place over video call instead of in person.

But the often steep costs of such individualized instruction can be a barrier to many learners. Well trained master French tutors often charge high hourly rates for their lessons, so finding a top-quality, budget-friendly option can be challenging.

Software and Online French Courses

There are many top-notch, expert-designed online French courses and programs that run from reasonably priced to very expensive. They allow you to learn French on your own time and are often more interactive and engaging than many free courses and resources. Plus, many of the best products out there are constantly updated with new, fresh material, so you can get the most relevant French learning experience available.

Can You Learn French For Free?

All of the above options have one thing in common: they cost money. For those learners who want to be more conscious of their budgets or are okay to spend more time finding and working with more cost-effective content, there are still plenty of options to learn French for free or for cheap!

Free Online French Courses And Apps For Learning French

There’s no shortage of free French courses, apps and content you can find on the web and on your phone. From French grammar wikis to online forums and French classes, you’re sure to find hundreds of options that might do the trick. Some of them are better than others in the ways they’re organized and how thoroughly they explain new concepts, so take them with a grain of salt.

Be aware that the tradeoff of a free product is that it usually sacrifices quality. Much of the content that’s in apps like Duolingo and Memrise or that’s scattered around the web comes from user-generated translations that are rarely verified and are often inconsistent or riddled with errors. These lessons often focus on writing and reading without much of a way to improve listening and speaking skills. And be wary that free interactive French lessons like these can often be basic, poorly designed, messy, rigid, and just downright boring — not to mention littered with ads.


Writing an Essay on Energy Saving

In today’s society, it is almost impossible to imagine life without energy. We use it in every aspect of our lives and it helps us have a comfortable lifestyle. However, the increased consumption of energy does not only lead to comfort, but it can also lead to disaster. The world population needs to save energy not only because this means more money saved, but it will also lead to lower consumption of fossil and natural gas. Therefore, if we want to save the environment and have a world where to live in, we need to learn how to save energy. But, how do you write an impactful essay on energy saving? This article is going to share some proven tips to help you transmit a memorable message.

Writing an Essay on Energy Saving

  1. Define what energy conservation means

When you start writing an essay on energy saving, you first need to decide on which side you are. Are you going to write an argumentative essay and support specific arguments about energy conservation? Or are you going to outline all the causes that lead to energy overconsumption and what can be the effects if people choose to save energy? Either structure you choose, you will need to have a clear introduction. This means that you should mention why energy conservation is important and how it can help the population preserve natural resources. Moreover, you can also talk in your introduction about today’s situation and what can be the future if we don’t adopt an energy-saving behavior. If you want to be credible, you should back-up all your statements with clear data and statistics from relevant scientific journals and newspapers.

  • Build the essay’s body

The content manager at Trust My Paper recommends that “an essay on energy saving should have a very clear structure. This is how you will help your audience understand how serious the situation is and what are the areas where they need to work on. The essay’s body should also make your audience see how their world will look over ten or twenty years if they don’t change their behavior and start saving energy”. When you build your essay on energy saving, you should clearly mention which are the areas where people can save energy. For example, they can decrease the emission of carbon dioxide or secure the water supply.

  • Come with examples

In addition, even though they understand that they need to do something, most people have difficulties understanding how they can change their daily behavior to contribute to energy conservation. Therefore, you should come with clear examples to show them how they can contribute to the change. For instance, you can encourage your audience to choose the bike instead of a car and thus contribute to reducing air pollution. Moreover, they can also choose to air dry their clothes instead of using dryers. This is how you make them think twice before choosing a solution which makes their life more comfortable but puts the environment in danger because it consumes energy.

  • Establish a strong call to action

The conclusion is one of the most important parts of an essay, especially when you are writing one with such a serious impact like energy saving. It should recap all the information you inserted in the essay’s body and make the reader think deeper on the message you transmit. What is more, your essay should end with a strong call to action which should make the reader see how his life would look like if he doesn’t protect the environment. People react very well to emotions. Therefore, your conclusion should provoke very strong emotions in their mind so that it forces them to take action right away.

Energy saving is a very serious topic not only for today’s society but also for the generations to come. We need to protect our planet and learn from our ancestors’ mistakes. Writing an essay on energy saving can have a serious impact on your audience. This is a very important contribution that you are bringing in the global effort to make people more conscious of the effects they have on the environment. Furthermore, if you want to make your article more credible, you should do extensive research on the topic and support your arguments with reliable sources.

 Fire Inspection Water Supply Systems

A fire hydrant is a vigorous fire defense and joining portion that the firefighters can bang into a liquid source. Different types of fire hydrants exist according to the purpose and locality. For this reason, the paper seeks to find out the type of hydrants appropriate in a given community as well as the testing and maintenance measures for the hydrant. The paper will also provide the spacing requirements for the fire hydrants based on the local needs. Finally, it will offer the inspection needs of the fire hydrants installed.

The community comprises of several dwellings including single dwellings, multiple dwellings, and commercial dwellings. Because of the difference in occupancy, installation of different types of hydrants will take place in this location. The difference in the kind of hydrant will also depend on the climatic conditions. The type selection is by the local requirements. In so doing, installation of two different types of hydrants will occur in this location (Liley & Danielson, 2012). The first category is the dry riser hydrant. Dry riser barrel installation will take place in regions where temperatures are expected to drop below the freezing point. On the other hand, wet riser hydrant installation will occur in areas where the temperatures do not fall below the freezing point.

The dry riser hydrants testing process includes the use of pipes filled with air pumped into the house, to reduce the effects of fire. Wet riser hydrants include pipes with water from the water supply connected to the valves in the buildings within the locality to reduce fire effects. For proper and better operation of both the wet and dry hydrants, maintenance is critical (Gary, 2010). Due to the difference in operation, they undergo different types of maintenance. The dry riser hydrant has two main type of services, visual inspection, and annual pressure test. Visual inspection helps in identifying any substantial leakage in the hydrant. Since dry hydrant uses air, it is essential to verify the pressure regularly to ensure the pressure level is within the required standards. Consequently, wet hydrant has three kinds of services. Visual inspection, electric pump servicing, and flow test. Wet riser hydrant uses water in the pipe. Visual inspection help in identifying any form of leakages in the pipes. There is a connection between the pipes and electric points to avoid electrical shocks. Doing electric servicing is essential. Finally, the flow test helps to keep the flow of water in the pipes above the required standards. 

There are different fire hydrant spacing requirements for the separate dwellings within the locality. Single dwellings will have a spacing of 400 feet. Multiple dwellings will have a spacing of 250 feet, and the commercial dwellings will have a spacing of 300 feet.

The fire hydrants will require periodic inspection to ensure a better operation of the fire hydrants. The local municipalities will do the inspection. During the inspection, the head of the hydrant requires much attention. Lubrication takes place in the head, and the head gaskets restored or replaced in case of breakage. Replacement of O-rings occurs annually. It is essential to inspect the lubricants periodically.





Is Tesla Solar Roof the Solution for Your House?

Tesla Solar Roof is ready to change the future and help consumers save more on their energy bills. Tesla announced in 2017 that they are launching the new Solar Roof and made people quickly become crazy about it. Their proposed solution requires to replace your old roof to a new Tesla roof which impresses with its sleek design, durability, and efficiency. Tesla positions its product on the premium category, promising impressive results on the long-term.

Elon Musk is already a figure in the industry, known for their energy projects. He used the people’s obsession for their house looking good and paired it with his interest in renewable energy sources and environmental protection. Therefore, Tesla Solar Roofs come with various tiles designs which seem to look better than any other solution on the market.

Are Tesla Solar Roofs another step into a better world or just a big name with nothing behind?

There’s no doubt that Tesla’s Solar Roof is unique. While in a conventional scenario, the solar panels are installed directly on the roof, Tesla does things a bit different. In their case, each shingle is actually a small solar panel, producing energy for your home. Therefore, your rooftop will look extremely elegant, being at the same time energy efficient.

However, there are still many questioning if this is going to be a breakthrough for the future or just a flawless marketing plan with nothing new to offer?

Tesla Solar Roofs PROs

  • Amazing design. Tesla did a great job in creating a unique and slick design for their solar rooftops. The solar panels are practically invisible. You can choose from 4 different tile designs which match to any type of home. In addition, Tesla is still not mass-producing. Therefore, their customers are part of an exclusive group who chose be part of the future before anyone else.
  • Extended durability. Tesla likes to play big and obtained several certifications for wind, fire, and hail protection. They obtained the highest scores in all these tests. So, these results show that their tiles are three times stronger than most traditional roofs.
  • Maximum warranty. The remarkable results received in all the tests they did allows Testa to offer a generous warranty. They offer a 30-year warranty for electricity production and weatherization. On the other hand, they offer a lifetime warranty for their tiles which means that you will be covered in case any defect or breakage appears.

The CONs

  • In comparison to a traditional rooftop, Tesla Solar Rooftop is more expensive. Even if you would choose to replace your rooftop to a traditional one with a solar array on it, the investment would still be lower than choosing Tesla’s solution. Accordin to the numerous assignment help reviews, this makes people think of the amortization and consider the price a critical point that they need to consider.
  • Tesla is already producing their rooftops in Buffalo Gigafactory, but it is still unclear when it will be available for the mass-market. Therefore, even if you consider that this is an investment worth your money, you will still have to wait until the product becomes available for you. For the moment, there is still a waitlist that Tesla needs to clear.

Tesla offers a premium rooftop solution which promises long-term benefits. It is a proven fact that the solar technology will provide enough energy for your entire house and save you a lot of money. However, you will need to also take into consideration the other aspects like the high price and availability issues.



The Environmentalists versus the Economists on Resources Conservation



The global population increased from 1.5 billion in the year 1900 to 6.1 billion in the year 2000. The statistics represents about 400% growth of the population in only one decade (Roser & Ortiz-Ospina n.p). Further, numerous studies forecast that population growth will continue increasing significantly in the future. For instance, by the year 2100, the population will have increased by 50% from the current 7 Billion to about 11 million. The main question that arises from the statistics is how the world can sustain such a population. The answer to the question is the exponential capitalism. The assertion introduces the arguments by the environmentalists that the land and animals should be protected through conservation and the economists’ perspective that it is more important to sell the land and wood to generate money for building and making other investments. The paper is a report on the two perspectives and holds that the economists are right in the pursuit of monetary gain for longer sustainability instead of protection and conservation of the natural resources.

The Environmentalists’ Perspective

The Environmentalists’ perspective argues that the environments should be conserved at all means. Animals and plants, particularly the endangered ones should be protected by all measures. The perspective has been supported by numerous environmentalists across the globe. Magdoff and Foster in their book “What every environmentalist needs to know about capitalism” express the importance of conserving the environment and how capitalism impedes the agenda. They argue that the conservation of the natural environment, especially land and the indigenous endangered species, poses the threat of climate change due to capitalism. Further, the book states that humans have led to the decline of the ecological value for the future generations especially through deforestation, soil erosion, and the pollution of soils to reduce their productivity. The authors use the works of pro-environment such as Plato to show the damage that capitalism has had on the environment. Ultimately, the authors propose that following all the ills of capitalism on the environment, the environmentalists should ensure that capitalism does not expand as its continued expansion is to the detriment of the environment.

Both the authors of the above article are environmentalists. Magdoff is a professor emeritus specializing in ecology, particularly plant and soil science at both Universities of Vermont and Cornell. Foster, on the other hand, is an editor at “Monthly Review” and is also a sociology professor at the University of Oregon. Moreover, the two authors are writers on environmental issues hence their credibility in addressing the issue is obvious. The book is influential as it documents all the perceived ills of capitalism that include climate change through pollution, fast and continuous depletion of natural resources, its greed for monetary gains that transgress planetary boundaries, and the potential of destroying the finite environment hence the elimination of the human life sustenance on earth. The points are well-articulated since they are backed up by facts on the same. Further, the authors show mastery in their discussion on the ills that capitalism has on the ecosystem.

The arguments that the authors of the article drive are relevant. Capitalism has indeed contributed to the severe degradation of the environment. Moreover, climate change is highly attributed to capitalistic tendencies such as pollution through industrialization. Nevertheless, the article does not give the reasons as to why the environment is important and should be conserved. It only concentrates on the disadvantages of the capitalistic tendencies across the world and ultimately fails in bringing out the reasons why capitalism should be abandoned for conserving the environment. It does not compare the sustainability in environmental conservation versus that which is promoted by capitalism. Moreover, the book contends that all capitalism is evil as it degrades the ecosystem thereby failing to acknowledge parts of capitalism that are life-sustaining and most importantly environmentally friendly. It also criminalizes all forms of capitalism even though some forms of it such as solar powered cars that do not gas but instead operate on renewable energies are environmental-friendly technological innovations. It shows that while in the article authors are credible in the topic they are addressing, they are bent on attacking capitalism and not supporting a healthy argument on why people and states should advocate for environmental conservation instead of fostering capitalism. Further, the authors do not offer a solution to the problem since eliminating capitalism or halting its progress are not feasible at all. Nevertheless, studies concerning the redefinition of environmental sustainability are coming up to help the environmentalists work together with economists towards a life-sustaining world. For instance, Chelstowski determines that redefining environmental sustainability is the only way to link individualism and social change and subsequently achieve long-term human-life sustainability.

The Economists’ Perspective

The Economists hold that the capitalism should be upheld as it is the main component of human sustainability. The human population keeps on increasing which means that the natural-stock or resources cannot continue sustaining the population fully. Therefore, the natural resources should be sold to provide capital stock that promotes human sustainability. The assertion is amplified by Ang and Van Passel in their work “Beyond the Environmentalist’s Paradox and the debate on the weak versus strong sustainability.” The article determines that while the environmentalists argue that the ecosystem depletion reduces human sustainability, the opposite is true since the increase in man-made capital increases human sustainability. The authors term it as a paradox since the expected reduced sustainability does not happen but instead capitalism promotes human sustainability. The article links the paradox to the weak sustainability and the strong sustainability discussion to show that indeed, the world should not forego capitalism for the sake of sustaining ecosystems.

The credibility of the article’s author can be ascertained and subsequently used to revert the admissibility of the presented evidence. Ang is a professional researcher while Van Passel is an economist assistant professor at the Hasselt University in Belgium. Their expertise is clearly visible in the articulation of the issue. The authors use numerous researches from different authors to drive the argument of the paper and finally prove the ecosystems depletion does not reduce human sustainability. For instance, the most important research they use is the study which documents the paradox between the environmentalists’ claims of depletion and its negative relation to sustainability. Clear evidence on the relation between ecosystems and sustainability shows that in the actual world, the ecosystem functions as a complement to capitalism and not that capitalism complements the ecosystems as perceived by the environmentalists. It means that the ecosystems cannot solely sustain the humans across the world, thereby making capitalism a necessity. Therefore, the research disputes the environmentalists’ arguments that the environment is the most important form of life sustenance in the world and its depletion is equal to human damnation. The researchers ensure that the material used to develop the research is derived from other articles and books hence the assertions are credible. They do not use their opinions to drive the work which further increases their credibility and that of their work.

Thus, the article’s arguments can be verified. The authors use a wide pool of resources to propel their argument on the economist paradox. The research shows clearly that although the ecosystems continue undergoing depletion, the human sustainability improves paradoxically courtesy of the progressive capitalistic tendencies. The use of the weak sustainability and the strong sustainability discussion is important in the elucidation of the matter. The weak sustainability proponents argue that natural capital is substitutable to the human-made capital. Thus, despite the depletion of the ecosystem, capitalism can generate a technology that will instead sustain the environment. However, the natural and human-made capital may be substitutable in an ideal world (empty world) since the natural capital is superabundant and the human-made capital is the limiting factor. In the real world (full world), on the other hand, the naturally occurring capital limits sustainability while the human-made capital is the abundant resource. The two arguments lead the researchers to conclude that while human-made capital is life-sustaining even with the depletion of the ecosystems, the ecosystems could still be preserved to complement it and make sustainability stronger. Further, the authors use their deduction to offer appropriate recommendations for a strong sustainability.

Comparison of the Perspectives

The two perspectives are critical hence there is a need to elucidate them as explicitly. The environmentalists’ perspective that the ecosystem should be conserved is good since with a good ecosystem the human sustainability will be strengthened. However, the proponents of the perspective do not bring out the perspective out in a clear way which limits its effect in the outside world. They are so bent on showing the ills of capitalism that they forget to explain why people should be inclined to forego capitalism and instead focus their energies on conserving the environment. Conniff (n.p), for example, shows that the environment should not be tampered with as putting a price on it will lead to reduced sustainability. The environmentalists point to issues like degradation through pollution, depletion of resources such as fossil fuels amongst other pertinent issues of capitalism. In doing so, they do not give a progressive argument for their course. Moreover, from the perspective, the environmentalists do not want to compromise their stance and can only settle on the eradication of capitalism or halt it from continuing. It shows that they do not appreciate the good things that capitalism brings into the equation such as man-made capital, which the ecosystems could not bring.

The economists’ perspective is explicitly stated and developed. The researcher first discredits the assertion that capitalism leads to reduced sustainability through the environmentalists’ paradox. The argument is convincing as it is not intended to discredit the importance of ecosystems. Instead, it focuses on establishing the best way to provide a strong sustainability. Therefore, the authors use the weak sustainability and the strong sustainability discussion where they determine that the two forms of capital, natural or man-made, do not substitute each other but act as complements. The article further notes that while capitalism promotes increased sustainability even when depleting the ecosystems, sustainability would be stronger when the environment is sustained. Therefore, the author gives the recommendations to complement natural and man-made capital in strengthening human life sustainability.


Conclusively, the economists’ perspective is the desirable one between the two. It is not only exhaustive in the analysis of the human life sustainability but seeks to optimize human life and achievement. It seeks to establish ways through which the human life can be sustained with the minimal impacts on the environment. Instead of concentrating on the dangers of sustained ecosystems, it shows that indeed the conservation of the environment is a good thing and should be pursued as a complement to capitalism. Further, it discredits the assertions that capitalism inhibits human life as postulated by the environmentalists. Instead, it shows the supremacy of man-made capital over the natural capital justifying the fact that land and wood should be sold to create more capital that will sustain a larger number of individuals than the natural resources would have sustained. The environmentalists’ perspective, on the other hand, is not satisfactory. Its proponents seek to discredit the importance of capitalism in the world. They concentrate on the ills of capitalism instead of focusing on the goods it brings to the society and finding ways to eliminate them. It appears that the environmentalists are trying to impose their perspective on the world by stating that the only way to ensure sustainability is through halting the progression of capitalism or eliminating it. Therefore, the economists’ perspective seeks more life sustenance in the globe as compared to the environmentalists’ perspective.

Reflection and Evaluation

The research produces reliable information on both perspectives under study. The first source is critical in its analysis of the issue of capitalism and its environmental degradation. It proposes the recommendations to do away with the issue. Similarly, the second source on the economists’ perspective is evaluative of the whole issue and seeks to establish the remedy for human life sustainability. While it determines that the depletion of the ecosystem does not affect sustainability as it paves the way for man-made capital which is more life-sustaining, it recognizes the role that the ecosystem conservation would play in strengthening sustainability. The economists’ perspective thus seems to be more objective on the issue as compared to that of environmentalists who are subjective and only focus on shooting down capitalism. For instance, Everett argues that the economic growth must go hand in hand with environmental conservation for strengthened sustainability. Moreover, the environmental regulations proposed by the environmentalists have dire financial consequences to capitalism which limit sustainability hence there is a need to eliminate them. While the two sources serve their purposes, the topic would be more comprehensive if more sources were used. Increased sources would bring out a common argument from each side, which would be the core of the debate between the two perspectives. Particularly, more researched articles on the environmentalists’ perspective would be important to the debate as they would establish measures through which the environment could be conserved without affecting the sustainability that results from capitalism.

Further Research

The debate between the environmentalists and the economists on environmental conservation and capital generation is contentious, which warrants further research on the issue. It is evident that the conflict in ideas and actions relating to the issue of the degrading nature of capitalism will not go away until it is addressed comprehensively. Thus, scholars from both divides should embark on articulate studies to ensure that they determine how the two can inter-relate and create stronger human life sustainability. The economists have already ventured into that route especially through the weak sustainability and strong sustainability discussion. Their efforts to reconcile capitalism started as early as 1996 as seen in the book “Economics and the Environment” by Curt L. Anderson that shows the importance of reconciliation of the two. However, they need to determine how they can continue being capitalistic in the best way and conserve the environment at the same time. At the same time, the environmentalists need to change their stance that capitalism cannot amount to any good towards the sustenance of life. In fact, they should recognize that all forms of capitalism are not environmentally depleting and chart a reconciliatory path using that fact. Ultimately, research will help in linking the two important life-sustenance mechanisms together.

The removal of benzene from groundwater


Benzene is harmful both to living organisms and the environment and should, therefore, be extracted from water. Phosphoric acid and activated carbon from the rice husk are used in this process. A rapid intake of benzene was observed. A thorough analysis of kinetic data using various techniques proved that the data fitted in pseudo-second order models. The results point to the fact that chemisorption took place. Additionally, rice husks were found to have better benzene adsorption capacity compared to other adsorbents.


Who did the research and where? The study was conducted in Egypt where the rice husks were locally available. Students from the King Saud University were responsible for carrying out the research.

How was the research conducted and with what materials and methods (experimentally or otherwise)? The study was conducted experimentally. The main materials used were rice husks and n=benzene. Rice hulls were obtained locally and their dimensions measured and recorded. A kinetic study was carried out based on the plotted adsorption profile. Techniques such as pseudo first-order, pseudo second-order, and the Elovich kinetic equation models were employed in the kinetic study. Informed judgment was passed based on a comparison between the experimental and theoretical values.

What were the results of the research? Single curves were obtained. These were smooth and continuous, and they led to saturation were obtained. Figures of the uptake of benzene indicate a quick uptake between zero to thirty minutes. The absorption rate slowly decreases up to the fortieth minute with no indication of uptake after that point.

How were they interpreted? The curves obtained signify possible monolayer benzene coverage on the surface of the rice husks. The curves also indicate that benzene absorption increases with time until it reaches a point of equilibrium after forty minutes.  The rapid absorption in the initial stages is a result of the availability of many vacant adsorption sites for benzene of the bulk solution. As time goes by, the number of vacant sites decrease hence benzene molecules compete for these available sites. It explains why the curve’s slope reduces.  Consequently, one can deduce that benzene adsorption on rice husks depends on the film diffusion process. The process is activated by the high concentration difference between the bulk solution (benzene solution) and the pores of the adsorbent (the rice husks).

Why is this study significant to biology and to humanity? Toxic Benzene is absorbed mainly through the skin and by inhalation. When benzene is applied to the surface, a large portion is absorbed while the rest rapidly volatilizes. When inhaled, about 47% of the inhaled vapors are not excreted by the lungs. Biologically, such statistics are useful for the formulation of preventive and curative measures. One can understand the effects of this toxic organic pollutant. Additionally, this study enables human beings to understand the importance of water treatment. After realizing the dangers of exposure to this pollutant, one becomes more cautious about the things they consume.


Any scientific experiment is a milestone to humanity. Scientists devote their time to perform tests whose results should be taken into account. Recommendations that come with these results should be accorded the seriousness that they deserve. Some of them could be life-changing. As is the case of the removal of benzene from rice water, such an experiment is enlightening to people who insist on using water that has not been treated.

5 Gadgets to Make Your Home More Eco-Friendly


Gadgets usually don’t have a good reputation when it comes to environmental protection. They use a lot of energy and there are still not enough alternatives to recycle them. In addition, their innovation pace is so big that people are tempted to change their gadgets very fast and so produce even more waste. However, there is some good news in all this situation. Producers have understood that it is important to conserve the natural resources and “go green”.

So, now you have the opportunity to use eco-friendly gadgets and protect the environment. If you are an eco-minded consumer, you will have plenty of options to choose from. Keep reading this article and you will find which are the top 5 eco-friendly gadgets that you can use at home.

Top 5 eco-friendly gadgets for your home

  1. Electricity-free espresso

Have you ever imagined how your life would look like without your coffee machine? Do you know that you can prepare a rich coffee with an eco-friendly gadget? You can now use the person-powered espresso maker. You don’t need any electricity or expensive coffee pods to prepare a strong espresso. Everything is in your hands. You are the one who chooses the coffee, the grind, and you will use your hands’ pressure to produce a coffee exactly how you like it. What is more, you will be able to prepare more than just espresso. If you are a fan of foamy cappuccino, then you can use the stainless steel frothier and prepare the best cappuccino ever.

  1. Bamboo speakers

Bamboo is considered one of the most sustainable materials. It can also be turned into an eco-friendly gadget that you can use in your home. Apple has developed the iBamboo, which consist of portable Bamboo speakers compatible with the iPhone 4 model and above. The wonderful thing about these speakers is that they don’t use any electricity at all. This material amplifies the sound without any additional technology. iBamboo speakers look extremely chic also. What is more, they are very simple to use.

  1. Solar chargers

Solar panels are known for their efficiency in reducing your carbon footprint and helping you save money on your energy bill. If you can’t afford to invest in a rooftop with solar panels, you can start by buying a solar panel charger. There are several models on the market which you can use to charge your laptop or phone with a battery of less than 13 watts. This is a portable charger and it isn’t bigger than an iPad. So, it will be very easy to carry it with you everywhere and save a lot of energy at the same time.

  1. Smart thermostat

The heating systems are some of the biggest energy consumers. Moreover, when you come back home after a long day, you will have to wait until your heating system does its work and you get a constant temperature in your room. With the eco-friendly thermostat, you won’t need to deal with all these anymore. Thanks to the smart thermostat you can fix the ideal temperature for your house and control it using an app installed on your smartphone. Thus, you will save a lot of energy and money. In addition, you will no longer return to a cold home, but to a cozy and welcoming one.

  1. Smart plugs

Wouldn’t it be great to control your plugged-in devices using an app on your phone? Now, you can choose a smart plug which helps you track how much energy your devices are using. This is an excellent method to keep your energy bill under control. What is more, you can use the app to obtain several reports, determining which are the biggest energy consumers.

Eco-friendly gadgets are more affordable than you would think. When you decide to buy such a device, you should take into consideration not only the paid price, but also what amount you save on the long-term. In addition, the positive effect you have on the environment is priceless.